Mathilde Bijaoui was born in Paris, carrying a dual heritage of her father's vibrant North African culture and her mother's traditional French upbringing. She inherited both traits, shaping her character and creativity. From a young age, Bijaoui's father introduced her to the world of cooking, where she developed a keen sense of smell while exploring various ingredients at the market. This exposure to different aromas sparked her fascination with scents.
Bijaoui's passion for fragrance grew after a visit to the Osmothèque, the international perfume conservatory in Versailles. Upon discovering the renowned ISIPCA school of perfumery, she decided to pursue her dream of becoming a perfumer.
Bijaoui's inspirations come from her personal experiences, diverse cultural background, and love for the world of the senses. She desires to enchant everyday life by capturing the essence of emotions, memories, and stories through her fragrances. Her collaborations with various brands showcase her ability to understand and reflect each brand's unique identity and essence in her creations.
