Introduced in 1951, No. 89 takes its name from the number of the Floris shop and perfumery in Jermyn Street, which was originally the family home and remains very much the beating heart of our perfume house today. No. 89 was created in the sub-basement at 89 Jermyn Street which was traditionally and affectionally known as ‘The Mine’, and is where all of our fragrances were created up until the late 1970s.